Travel Treats (2023)
The Challenge
Create an event identity for the Great Globetrotter’s travel convention, targeted to travelers of all ages and backgrounds
Concept / Key Words
“Treat yourself to travel” / Delicious, Nostalgic, Universal
Travel Treats evokes memories of experiencing different cultures via unique treats, since food is a universal language
Travel Treats evokes memories of experiencing different cultures via unique treats, since food is a universal language
Key art features a vintage candy dispenser “globe” with a handmade map, cut from candy wrappers from different countries. It evokes the universal and nostalgic feeling of experiencing different cultures via treats, and how memories of travel can be created for years to come.
A red orange pops against a vintage baby blue, evoking a feeling of nostalgia. The typography’s elegant, high-contrast structure brings a gentle, humanist feel and lends beautifully to print.
