Firedup (2024)
The Challenge
Create the ultimate pottery app to attract a younger audience to an ancient art
Concept / Key Words
“Raising the heat on pottery” / Tradition vs Modernity, Energetic, Approachable
The Firedup brand aims to add a modern energy to the historied art of pottery-making.
The Firedup brand aims to add a modern energy to the historied art of pottery-making.
Elegant roman-inspired serifs alongside a modern sans, bright yet soothing photography, a clay-inspired color palatte, and playful graphic elements create a visual language that evokes the brand’s balance of traditional sophistication and modern approachability.
