Silo (2024)
The Challenge
Brand a hotel housed in Montreal’s abandoned Silo #5, aimed at curious and unconventional travelers
Concept / Key Words
“Beauty at the end of the world” / Off center, Retro-futuristic, Hopeful
Silo is an eco-apocalyptic concept hotel that celebrates the beauty of abandoned buildings and the resilience of greenery that grows from them, conveying a hopeful message for sustainability and our planet’s future
Silo is an eco-apocalyptic concept hotel that celebrates the beauty of abandoned buildings and the resilience of greenery that grows from them, conveying a hopeful message for sustainability and our planet’s future
Featuring a versatile logo with a retro-futuristic feel and cut-off elements, and typography that combines a sci-fi vibe with old time grotesques. The layout draws inspiration from floating grid alignment designs, as seen on mid-century sci-fi and psychology book covers.
The color palette is inspired by the adjacent idea of eco brutalism, highlighting the contrast between brutal architecture and the fragility of nature. All imagery is filtered with a green tint as a nod to the hotel’s eco brand ethos.
