Mystic | Packaging
The Milk of Legends
Packaging Design
Brand Identity
Illustration
A local plant-based milk brand that’s a part of Unilever’s ‘Made Local’ initiative. The concept: milk comes from cows, but
legend has it that Mystic milk comes from
mythical creatures of each plant’s cultural origin.
For the coconut flavor, we illustrated a
cartoonized Makarta – a legendary creature in Thai culture – as coconuts originated from Southeast Asia.
Cartoonizing the Makarta
