Laura Mercier (2019-21)

Select content strategy work for Laura Mercier while building the in-house integrated content practice. 
Caviar Stick Eyeshadow Launch Featuring Taylor LashaeTo launch the #1 ranking eyeshadow stick, we sat @taylorlashae down with Global Beauty Director Jason Hoffman to create effortless eye looks, informed by rising consumer search for blue eyeshadow.

Ballet à Paris Holiday Collection For the 2020 holiday season, we enlisted global influencers to create top-searched holiday looks at home during quaratine, generating full-length tutorials, snackable application videos and beauty images.
Lunar New Year “Set For Luck” Campaign Lunar New Year content that evokes tradition mixed with a touch of modernity, feat. the iconic Translucent Loose Setting Powder and more. We enlisted regional influencers to show off beauty looks to welcome the festivities. Rollout: Site, Email, Social, Paid